Privacy Policy

Last Updated: 7 December 2025

Adaptive Alignment ABN 18 345 785 153 (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the General Data Protection Regulation (GDPR) for our European users.

Our website is accessed via https://www.adaptivealignment.store and https://www.adaptivealignment.com.au. It is owned and operated by Adaptive Alignment, acting as the Data Controller of your personal data.

By using this website, you agree to the terms of this Privacy Policy. Please read it carefully.

1. Personal Information We Collect

When you visit our website, we may collect both personal information that you choose to provide and device information that is collected automatically.

A. Information you provide directly

Identity Data: Your name, username, or similar identifier.

Contact Data: Billing address, delivery address, email address, and telephone number.

Financial Data: Payment details (processed securely by our third-party payment processors; we do not store full credit card details).

Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.

B. Device Information (collected automatically)

When you visit our website, we automatically collect limited technical data via cookies and log files, such as:

IP address and general location (e.g., city or time zone).

Browser type and version.

Pages you visit, time spent on pages, and referral sources.

2. How and Why We Process Your Data (Legal Basis)

Under the GDPR, we must have a valid legal basis for processing your data. We rely on the following:

Purpose/Activity: To process your order and deliver digital templates.

Type of Data: Identity, Contact, Financial

Reason for Processing: Contractual Necessity: We cannot provide the product without this.

Purpose/Activity: To manage our relationship (e.g., support, notifying you of changes).

Type of Data: Identity, Contact

Reason for Processing: Contractual Necessity and Legitimate Interest (customer service).

Purpose/Activity: To send you our newsletter or deliver a signup bonus item.

Type of Data: Identity, Contact

Reason for Processing: Explicit Consent: You ticked a box or voluntarily signed up. You can withdraw this at any time.

Purpose/Activity: To protect our site (fraud prevention, security).

Type of Data: Technical, Usage

Reason for Processing: Legitimate Interest: Keeping our business and your data secure.

Purpose/Activity: To comply with tax laws (bookkeeping).

Type of Data: Transaction, Financial

Reason for Processing: Legal Obligation: Australian tax law requires we keep records for 5–7 years.

3. International Data Transfers

Important Note for EU/EEA Users: Adaptive Alignment is based in Australia, and our website infrastructure is hosted on servers in the United States. By using our services and providing your data, you acknowledge that your personal information will be transferred to, stored, and processed in these countries.

A. Transfers to Australia We process your data in Australia. While Australia is not subject to an EU "adequacy decision," we adhere to the Australian Privacy Principles (APPs), which provide a robust standard of data protection comparable to the GDPR in many respects.

B. Transfers to the United States (Hosting & Tools) Our website and digital tools are hosted in the United States. As the US is a third country under GDPR, we rely on the following legal mechanisms to ensure your data remains protected:

Standard Contractual Clauses (SCCs): We rely on the European Commission’s Standard Contractual Clauses, which are incorporated into our agreements with our service providers (including our website host and email marketing platform). These clauses legally bind our providers to protect your data to European standards.

Derogations for Specific Situations (GDPR Art. 49): Where strictly necessary for the performance of a contract (e.g., to fulfill your order or deliver a digital download you purchased), we transfer your data on the basis that it is necessary to provide the service you have requested.

C. Your Consent By submitting your personal information, you explicitly consent to these international transfers for the purpose of fulfilling your orders, delivering requested content, and providing customer support. You may withdraw this consent at any time by contacting us, though this may prevent us from providing our services to you.

4. Your Rights

You have specific rights regarding your personal data.

Under Australian Law (APPs), you have the right to:

Access the personal information we hold about you.

Request correction of inaccurate information.

Opt-out of direct marketing at any time.

Under the GDPR (EU Users), you have additional rights:

Right to Erasure: Request that we delete your data ("Right to be forgotten"), subject to our legal retention obligations.

Right to Data Portability: Receive your data in a structured, machine-readable format.

Right to Restriction: Ask us to suspend processing your data in certain scenarios.

Right to Object: Object to processing based on "legitimate interests" or direct marketing.

Right to Withdraw Consent: If you subscribed to our newsletter, you can unsubscribe at any time via the link in the email.

To exercise any of these rights, please contact us at [email protected]. We will respond to verifiable requests within 30 days.

5. Data Retention

We do not keep your data indefinitely. We retain data only for as long as necessary:

Marketing Data: Until you unsubscribe or withdraw consent.

Order/Transaction Data: Retained for 7 years to comply with Australian Taxation Office (ATO) requirements.

Technical Data: Retained for 26 months (standard Google Analytics retention) or as required for security logs.

Once these periods expire, your data is securely deleted or anonymised.

6. Cookies and Analytics

We use cookies to improve site functionality and user experience.

Essential Cookies: Necessary for the shop and cart to function.

Analytics Cookies: (e.g., Google Analytics) Help us understand site traffic.

You can choose to disable cookies in your browser settings, though this may affect your ability to purchase templates.

7. Security

We store your data securely and use tools such as Cloudflare and SSL encryption (https) to protect your information. While we take reasonable steps to protect your data, no method of internet transmission is 100% secure.

8. Complaints

We take your privacy concerns seriously. If you believe we have mishandled your data, please contact us at [email protected] so we can resolve the issue.

If you are unhappy with our response:

In Australia: You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) (www.oaic.gov.au).

In the EU: You have the right to lodge a complaint with your local Data Protection Authority (DPA).

9. Contact Us

For any questions regarding this policy, please contact Adaptive Alignment:

Email: [email protected]

Website: www.adaptivealignment.store / https://www.adaptivealignment.com.au